Tariq Hassan
Senior UX Designer with 10+ years of experience
I help product teams deliver real business value by applying proven UX and product discovery techniques. I bring clarity, uncover insights, and align stakeholders around what matters most.
My most recent role was 10 years at ADP, where I focused on improving Core HR features such as Workflow, Company Policies, and Security Permissions.
$5 mil +
Impact to business
Led design on new and redesigned features that enhance product experience, including updates to the ADP benefits experience, leading to a 30% reduction in service calls and over $500k in savings.
10 mil +
Users engaged
Working with multiple companies and business units as UX lead, improving engagement and responding to feedback and metrics from millions of users.
30 +
features released
Lead UX on 20+ major projects, improving user interaction and driving business revenue and gaols.
How I work.
Product Trios + Continuous discovery
Working with product trios ensures a product is viable (Product), desirable (UX), and feasible (Development). Continuous Discovery supports this by gathering ongoing user feedback to guide and improve the product strategy.
Jobs to be done
With JTBD, instead of just looking at features, it focuses on the results users want. This helps teams create better solutions, spot problems, and find new ideas to improve the product.
Build Fast and Build Well
Test often, learn quickly, and create products users genuinely love. Speed and craftsmanship can—and should—coexist.
Inclusive Design
Design should be accessible to everyone. Inclusive standards aren’t just checkboxes—they ensure that all users can engage with your product, regardless of ability. Designing inclusively is designing responsibly.
My work at ADP…
Workflow Redesign - A Journey of discovery and innovation.
When a key feature in ADP’s biggest products becomes too complex and confusing, refocusing on the user and building a better system requires a strategic, user-centered approach.
ADP Megamenu - a Scalable, dynamic menu system
Designing a menu that scales from 1 to 200+ items and adapts to each user's unique setup is a complex challenge that requires balancing usability, performance, and customization.
Compliance on demand - one stop for wage and hour compliance needs
We started with a legacy, clunky interface and, within months, transformed it into an easy-to-use compliance tool that has been highly reviewed across the industry
My other work…
Ller - Language
learning app
This small start-up had a mission to bring language learning, social collaboration and e-readers all into a singular space.
C-Link HR app - with deloitte
Working with a team of business and dev partner, I redesign the tracking software for a Loadboard screen for logistics company.
Network Detective App and website
Performance IT's product RapidFireTools was in need of an overhaul in several areas. I help rebrand and design their new website and shopping cart.
