I help product teams deliver real business value by applying proven UX and product discovery techniques. Whether embedded in cross-functional teams or leading through ambiguity, I bring clarity, uncover insights, and align teams around what matters most—building the right product for the right users.
Working alongside product and development teams, I’ve successfully delivered over 50 major UX projects enhancing user interactions and driving key business metrics
Leading design on new and redesigned features that enhance user experience, including updates to the ADP benefits experience, leading to a 30% reduction in service calls and $500k in savings.
I've worked across multiple departments, including Benefits, Mobile, and Core HR, contributing to projects that improved user interactions, reduced service calls, and introduced revenue-generating features, resulting in significant business impact.
From early discovery to final delivery, I contributed across every touchpoint. This included leading design teams, simplifying legacy systems, driving innovation, and identifying opportunities for both revenue growth and deeper customer engagement.
When a key feature in ADP’s two biggest products becomes too complex or clunky, how can you get back to the main goals and build better systems around it?
ADP Compliance on Demand is a comprehensive, online resource designed to help businesses understand and stay informed about compliance developments.
How do you design a menu that works well with anywhere from 1 to 200+ items and can adjust to each user's unique setup?
ADP Compliance on Demand is a comprehensive, online resource designed to help businesses understand and stay informed about compliance developments.
How do you design a menu that works well with anywhere from 1 to 200+ items and can adjust to each user's unique setup?
How can a company with many teams and products create a consistent, valuable homepage — and what changes when AI is added?
Whether enhancing smaller features or architecting system-wide improvements, I approach each challenge with a strategic mindset, making sure to have a plan to monitor, measure and iterate.
The product space is full of “gray”—features that are technically functional but fall short of being truly useful or delightful. Great teams go beyond just "working" products. They execute with intention and excellence, crafting experiences where every detail is considered.
Speed is essential, but quality doesn't have to be sacrificed. With the right processes and methodologies tailored to the project, teams can move fast and build the right thing. Test often, learn quickly, and create products users genuinely love. Speed and craftsmanship can—and should—coexist.
A team is only as strong as its weakest partner. Designers have a responsibility to work closely with their design partners— Know when to agree, when to challenge, and when to dig deeper for understanding. The ultimate goal is to deeply understand the business, the user, and how to craft a product that delightfully serves both.
With JTBD, instead of just looking at features, it focuses on the results users want. This helps teams create better solutions, spot problems, and find new ideas to improve the product.
Working with product trios ensures a product is viable (Product), desirable (UX), and feasible (Development). Continuous design supports this by gathering ongoing user feedback to guide and improve the product strategy.
Design should be accessible to everyone. Inclusive standards aren’t just checkboxes—they ensure that all users can engage with your product, regardless of ability. Designing inclusively is designing responsibly.
