I help product teams deliver real business value by applying proven UX and product discovery techniques. Whether embedded in cross-functional teams or leading through ambiguity, I bring clarity, uncover insights, and align teams around what matters most—building the right product for the right users.
Led design on new and redesigned features that enhance product experience, including updates to the ADP benefits experience, leading to a 30% reduction in service calls and over $500k in savings.
Working with multiple companies and business units as UX lead, improving engagement and responding to feedback and metrics from millions of users.
Lead UX on 20+ major projects, improving user interaction and driving business revenue and gaols.
Working with product trios ensures a product is viable (Product), desirable (UX), and feasible (Development). Continuous Discovery supports this by gathering ongoing user feedback to guide and improve the product strategy.
With JTBD, instead of just looking at features, it focuses on the results users want. This helps teams create better solutions, spot problems, and find new ideas to improve the product.
Test often, learn quickly, and create products users genuinely love. Speed and craftsmanship can—and should—coexist.
Design should be accessible to everyone. Inclusive standards aren’t just checkboxes—they ensure that all users can engage with your product, regardless of ability. Designing inclusively is designing responsibly.
When a key feature in ADP’s biggest products becomes too complex and confusing, refocusing on the user and building a better system requires a strategic, user-centered approach.
Designing a menu that scales from 1 to 200+ items and adapts to each user's unique setup is a complex challenge that requires balancing usability, performance, and customization.
We started with a legacy, clunky interface and, within months, transformed it into an easy-to-use compliance tool that has been highly reviewed across the industry
This small start-up had a mission to bring language learning, social collaboration and e-readers all into a singular space.
Working with a team of business and dev partner, I redesign the tracking software for a Loadboard screen for logistics company.
Performance IT's product RapidFireTools was in need of an overhaul in several areas. I help rebrand and design their new website and shopping cart.
